Developing a personal brand is similar to product branding. The overall goal with branding is to differentiate yourself (the product) in the market so you can attain your objectives, be those landing your dream job or becoming a famous singer. The process includes defining your brand and brand attributes, positioning your brand in a different way than your competitors and then managing all aspects of your personal brand.
The biggest issue I see when it comes to personal branding is a lack of adequate research and strategizing. There’s an old saying, “Ready, aim, fire,” but when it comes to personal branding, I see many working backwards with “Fire, ready, aim.”