Red is not a color you wear when you're feeling shy. You swipe on red lipstick or put on a red dress when you want to be noticed. It's sexy but assertive, not demure. After all, it's also the color of stop signs, of anger, of extreme heat. But where does red get its power? A few new studies aimed to answer that question. The authors think it might be a product of evolution, not just convention.
Another study, in the journal Emotion, showed that seeing red (literally) makes our physical reactions faster and more forceful. The current research, that study's author noted, indicates that "seeing red immediately and very quickly in a short time period does make you stronger." Unfortunately, he added, "I don't think it lasts. It is a very quick response."
Do you wear red when you're feeling powerful and want to make an impression?