Friday, April 8, 2011

Burberry Bikers

The Burberry iconic trench has been revamped and shrunk into a zipped up mini with motor cross sleeves. The focus was on the aviator jacket.  This spring Christopher Bailey, has designed his strongest collection to date. It was like watching Burberry  go Top Gun and Bond Girl. In 2001, Christopher Bailey, 29, assumed the post of creative director at Burberry. A veteran of Donna Karan and Gucci, where he'd spent over five years as a womenswear designer under Tom Ford, Bailey was faced with the challenge of forging a hip and fashion-forward identity for the 150-year-old British company known for its sturdy coats and tartan plaid. The Biker fashion style for the House of Burberry  is not something  new to the line. In the 1900's, Thomas Burberry designed for England's first motorbike riders . Heritage Biker was the name of the collection, but Thomas would have been hard-pressed to recognize his pioneering work in Bailey's motorcycle ladies with their tiny little jackets.  This might be just what the Burberry brand needed to amp up an edgy sophistication.




Established in 1856, Burberry is one of the oldest fashion labels in existence,. Thomas Burberry, the founder, invented gabardine in 1880, offering England a comfortable yet waterproof fabric for riding, shooting, and other soggy country pursuits. The company became famous for outfitting explorers, including Roald Amundsen, the first man to reach the South Pole in 1911. In 1914 Burberry invented the trenchcoat when it was asked to adapt a design for practical wear by World War I officers in the trenches. But while Burberry's stock only rose and rose in the twentieth century, as its hardworking wares crossed over and became fashionable—with style icons from Humphrey Bogart in Casablanca to Audrey Hepburn in Breakfast at Tiffany's making the trench look unforgettably chic—it wasn't until the late 1990's that the house became known for much beyond mackintoshes and that famous beige check.











Chiara (the blonde salad blog) (wearing Burberry Prosum)