Wednesday, March 2, 2011

Chanel Inspired


                     Marketing Inspiration by Coco Chanel

Coco Chanel is quoted as saying: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the streets, fashion has to do with ideas, the way we live, and what is happening.” She meant that fashion isn’t something remote, or it shouldn’t be. Instead fashion has relevance and meaning, and can add beauty to form and function. The  quote has embedded itself in the company's marketing! 



                                                                    Chanel logo

The signature Chanel logotype is an interlocking double-C Originally, it was not a logo that Coco Chanel came up with. The logo was given to her by the Chateau de Cremat in Nice. The logo was not trademarked until the opening of the first Chanel store. Beginning in the 1990s, all authentic Chanel handbags were serialized.


Is this considered a copy?


Chanel Lipstick






In 1983, Karl Lagerfeld took over as chief designer for Chanel. He changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designs. During the 1980s, more than 40 Chanel boutiques were opened up worldwide. By the end of the 1980s, these boutiques sold goods ranging from US $200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Rights to Chanel cosmetics and fragrances were held by Chanel only and not shared with other beauty producers and distributors. 
 Chanel is  still tightly controlled by brothers Alain and Gerard Wertheimer, grandsons of founder Pierre Wertheimer. Chanel's popular designer, Karl Lagerfeld, is hotter than ever. Fans went in droves to the Metropolitan Museum of Art in New York City last year to see an exhibition of 50 dresses designed by the likes of Lagerfeld and Coco Chanel, dating back to the 1920s. Chanel distanced itself from model Kate Moss after photos of her alleged cocaine binge sparked controversy. The Wertheimer brothers also own French vineyards like Rauzan-Segla in Margaux and Chbteau Canon in Saint-Emilion, both of which have won rave reviews. They are also big-time equestrians. Chanel earns an estimated 3 billion in annual revenue

Spring Collection 2011





 Chanel Florals Rock the runway in 2011







Chanel Wedge