Tuesday, March 15, 2011

The Marni Fashion Business

The House of Marni has  been a favorite of mine for quite some time. The leathers are like butter and I adore the color combinations. I waited until this beautiful leather handbag was marked down, bought it, and  love love to carry!
Shown is a  Collection  recently presented on the runway for fall 2011. Conseuelo, stated "she wanted to go back and start with simplicity and discipline". I miss the little pleats, flairs and fun from previous collections.
There is an online Marni shop for visiting! 

Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994, who has always been the label's designer. Marni has recently risen to prominence as women have turned away from overtly sexy clothing to designs emphasizing color, print, and shape.The fashion line started in 1994, when Castiglioni became known for her contributions to the design of fur,stemming from her husband's family fur business.At that moment, fur was at its most unpopular and typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing. Her fashion line, which is named after her sister Marni, grew as her customers needed something to wear under or with their fur.
Today, the company produces a full array of ready-to-wear clothing, handbags, jewelry, and eyewear. Marni has recently changed from "a well-kept secret among like-minded aesthetes to a label followed for its own sake."

Conseulo Castiglioni

Marni sells clothing in over sixteen countries worldwide; boutiques locations include London, New York City, Los Angeles, Beijing, Shanghai, Sydney, Moscow, Kuwait, and Tokyo. Online sales began in 2006.Marni "prides itself on its Italian heritage"--its entire line is made in Italy—and does not have any licensees.
Castiglioni's husband, Gianni, is Marni's CEO, and their daughter Carolina runs the online store. The company's annual sales are approximately $100 million: with these figures and the label's increasing cachet, fashion insiders have said that Marni—a family-owned label—is "just the type of label luxury-goods conglomerates and private-equity funds are looking to snap up." Though the company has been approached by potential investors and buyers,so far Castiglioni is not interested in selling.

Two Tone Leather Gloves

Two Tone Wedge

Fur Accents

No comments:

Post a Comment

Love to hear your comments