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Louis Vuitton Brand
The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette . The brand itself is estimated to be worth USD 19.781 billion.
Louis Vuitton Logo Painted house
Louis Vuitton -Marc Jacobs
In 1997, Jacobs was appointed Creative Director of luxury French fashion house, Louis Vuitton, where he created the company's first ready-to-wear line.Jacobs has collaborated with many popular artists for his Louis Vuitton collections. Vuitton has worked in conjunction with Stephen Sprouse, Takashi Murakami and most recently American artist Richard Prince and rapper Kanye West.
As of 2011, Jacobs remains the Creative Director for Louis Vuitton.
Marc Jacobs was born in New York City. He grew up in Teaneck, New Jersey with his mother, sister, and younger brother, and attended Teaneck High School but also attended and graduated from the New York High School of Art and Design. At fifteen, Jacobs worked as a stockboy at Charivari, an avant-garde clothing boutique in New York City. He later attended The New School, studying at the university's art and design division; he was also captain of the ballet team. Jacobs also studied at Parsons. During his tenure at Parsons, Jacobs won the Perry Ellis Gold Thimble Award in 1984, and in the same year was also awarded the Chester Weinberg Gold Thimble Award and the Design Student of the Year Award.biography from: WikipediaWhile still at Parsons, Jacobs designed and sold his first line of hand-knit sweaters. He also designed his first collection for Reuben Thomas, Inc., under the Sketchbook label. Following his studies at Parsons, Jacobs began to design at Perry Ellis after its founder had died. Jacobs became prominent on the fashion scene when he designed a "grunge" collection for Perry Ellis, leading to his dismissal in 1993. With Robert Duffy, Jacobs' creative collaborator, and business partner since the mid-80s, he formed Jacobs Duffy Designs Inc., which continues to this day. Duffy also remains Jacobs' best friend and confidant, Duffy told Sally Singer in a 2008 interview for 032c magazine.[5] In 1986, backed by Onward Kashiyama USA, Inc., Jacobs designed his first collection bearing the Marc Jacobs label. In 1987, Jacobs was the youngest designer to have ever been awarded the fashion industry's highest tribute, The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.
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Counterfeiting
Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.
The company takes counterfeiting seriously, and employs a team of lawyers and special investigation agencies, actively pursuing offenders through the courts worldwide, and allocating about half of its budget of communications to counteract piracy of its goods. LVMH (Vuitton's parent company) further confirmed this by stating that "some 60 people at various levels of responsibility working full time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers." In a further effort, the company closely controls the distribution of its products.[4] Until the 1980s, Vuitton products were widely sold in department stores (e.g. Neiman Marcus and Saks Fifth Avenue). Today, Vuitton products are primarily available at authentic Louis Vuitton boutiques,[4] with a small number of exceptions. These boutiques are commonly found in upscale shopping districts or inside luxury department stores. The boutiques within department stores operate independently from the department and have their own LV managers and employees. LV has recently launched an online store, through its main website, as an authorized channel to market its products.
Fall Collection 2011
| Type | Division of holding company (LVMH) |
|---|---|
| Industry | Retail |
| Founded | 1854 |
| Founder(s) | Louis Vuitton |
| Headquarters | Paris, France |
| Key people | Louis Vuitton (Founder) Bernard Arnault (President) Marc Jacobs (Art Director) Antoine Arnault (Director of Communications) |
| Products | Luxury goods |
| Revenue |  €2.2 billion (2009)[1] |
| Employees | 9,671 (March 2010) |
| Parent | LVMH |
| Website | www.louisvuitton.com |
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